Identify, map, and pursue high-potential private projects including residential, commercial, and institutional segments Build strong, trust-based relationships with builders, architects, interior contractors, and influencers Generate specifications and product approvals for upcoming or under-construction projects Conduct thorough project-level market research and competitor tracking Drive business development activities through field visits, referrals, and site engagement Achieve monthly sales targets and project pipeline metrics Collaborate with internal stakeholders to ensure pricing, credit, and service commitments are aligned Provide periodic MIS on territory updates, prospect funnel, and win/loss analysis Must have Domain Skills 1. B2B Sales Proven experience in selling to institutional clients such as builders, schools, or hospitals, ideally where deal sizes exceed ₹1 Cr. Should understand project cycles, client pain points, and cost-value positioning. 2. Market Research Demonstrated capability in mapping upcoming projects, identifying stakeholders early in the decision cycle, and collecting relevant on-ground intelligence to guide sales planning and influence conversations. Must have Soft Skills 3. Persuasive Communication Ability to influence stakeholders through a compelling narrative and benefit-driven product positioning. Must be confident in presenting to clients and handling objections. 4. Negotiation Skills Skilled in pricing and commercial negotiations with cost-sensitive clients. Should be able to defend value over price and close deals in complex buying structures. 5. Interpersonal Skills Builds and sustains long-term relationships with diverse decision-makers including promoters, engineers, and site managers. Must show maturity, responsiveness, and client-centric behavior.